Beauty comms with Ella Bache

In 2020, I was thrilled to be appointed social media manager for local business Ella Bache Joondalup.

As a highly progressive business with oodles of drive and enthusiasm for the beauty industry, the owners were seeking a qualified candidate who was proficient in excellent content-writing, along with general social media management skills.

Depending on promotions and activities at the time, the service includes preparing up to five unique MailChimp EDMs each week for the Ella Bache Joondalup franchise.

Keeping to the national brand guidelines and its communications structure, much of the social media activity is driven by Ella Bache marketing HQ, as well as personalised images, stories and messages pertaining to the salon direct.

The desired outcome has seen an increase in client engagement and phenomenal sales across salon treatments and skincare products.