promoting jack - a world record holding ultra cyclist

In 2023, I embarked upon one of my most ambitious projects to date - working with Jack “Ultra Cyclist” Thompson who visited Perth to break yet another ultra-cycling world record.

My task was to generate as much publicity and hype around his goal to ride the 1,067kilometre Munda Biddi Trail in record time (which he achieved with flying colours), and shine the light on his mental health awareness endeavours throughout schools in Western Australia’s Southwest.

The PR value alone generated more than $150,000 in publicity - inclusive of podcasts, radio interviews, printed & online news, and a curated social media campaign.

Working with a team of consummate professionals, including project partner Oqea, was indeed the key highlight of this world-class initiative.